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Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. De-select the option to always use Facebook as your business page even when you’re logged in as yourself.

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Are Social Reels Relevant for Brands?

Contently - Strategy

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

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8 headlines from the Reuters Institute future of news report

Stephen Waddington

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman. Most see increased personalisation as a critical pathway to the future (73%). #5

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Free Report! The Keys to Building a Successful Social Media Team

Cision

A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams. Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! Register today!

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Best Practices in Social Media Content

5W PR

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Start with outlining your goals for the page – Customer Acquisition? By: Pola, Director of Digital Marketing. Brand Awareness?

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Facebook occupies the top spot, as expected.

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Monday Roundup: Sustaining Relationships

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on sustaining relationships. The SMBs Cheat Sheet To Better Online Engagement. Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. What is #MindfulSocial?