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Sick and Healthy "Viral Marketing"

Mindful Marketing

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

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Three global issues that could impact your brand’s reputation

NewsWhip

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop.

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Top PR Strategies for SaaS Companies

5W PR

The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views. A few years later, the health and beauty retailer Superdrug decided to use a similar idea in a marketing campaign by examining women’s body standards from different countries around the world.

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5 Tips For Winning Father’s Day PR

ImPRessions - Crenshaw Communications

billion in 2016, according to the National Retail Federation. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.” Marketing and public relations professionals would be wise to take heed.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Everyone likes an underdog. Goliath myth.

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. The good news is that some of the smartest technology and journalism minds are working together to offer solutions.

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.