ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes.

Video 62

Video Product Launch Film Social Media 62

B2B PR Sense

JANUARY 5, 2018

Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Social media strategy. Product launch. The Top 8 PR Trends That Will Empower Your Business. How to Improve Your Press Release Best Practices with Storytelling. Crisis management. Awards and Events.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

NewsWhip

JUNE 10, 2021

It comes down to product launches. So we have social media as a big source of information. ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation. 18: The future of storytelling in healthcare communications. read more.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully.

Tools 354

Tools Internal International Resources 354