Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. In 1891, August Oetker sold baking powder with recipes printed on the back. Eventually you’ll have a monitoring and reporting system that works for your organization—and doesn’t get mired in too much data. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10. Off Script #7: Lou Hoffman on PR and Storytelling. What was done more or less the same way for a century (BL was founded in 1888) is now in a perpetual state of advancement.”.

Measurement 60

Measurement Course Advertising Advertising 60

Burrelles Fresh Ideas

MAY 21, 2024

In such contexts, addressing mental health requires a comprehensive approach that goes beyond superficial initiatives and addresses systemic issues. As awareness grows, more businesses recognize the significance of comprehensive mental health support systems and encourage open discussions. After all, we’re all in this together!

Employee 97

Employee Pinterest Resources System 97

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 63

Marketing B2B Print Technology 63

Contently - Strategy

DECEMBER 4, 2018

There’s very little mention of Eni’s power systems in the doc because the technical jargon isn’t what their customers typically discuss. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs.

Case Study 111

Case Study Marketing Study Content Marketing 111

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media flows through frictionless sharing.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. That system, however, is ripe for change. That mission stands out because very few things about the healthcare system deserve to be described as “easy.” healthcare system.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. That system, however, is ripe for change. healthcare system. The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. 13) Data says it’s fit to print. This one will be unfolding for the coming years.”. – Lou Hoffman | The Hoffman Agency. Louis Gordon | Upstart Marketing.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Cision

MAY 21, 2015

Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. 29) John Dennis. Smart Time Online. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Our clients are frustrated with legacy systems. Hats off to the Washington Post. What about brand newsrooms? Brian Braiker: No. Whatever the medium is, it’s the messaging. Say yes and show more.

Report 225

Report Media Advertising Advertising 225