Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” PR professionals must send out shitty press releases.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Identify your Stupid Majority. So I created that.

Brand 52

Brand Branding eBook Resources 52

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. We have invested in state-of-the-art digital marketing and PR software, and we build campaigns based on the goals of our clients.

Media Relations 97

Media Relations Media Social Media Internal 97

Presspage

SEPTEMBER 19, 2017

For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Tech companies are designing AI that produces outbound content, including press releases, product descriptions, email outreaches etc. Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

AUGUST 27, 2016

For example, some of its projects range from shots at the moon – to the long list of applications – Buzz, Wave, Reader – it tried and retired. Like guest blogging and publishing press releases for links , the use of popups has gone beyond obnoxious and Google isn’t having it any more. Google influences online marketing.

Google 60

Google Mobile Transportation Content Marketing 60

Beyond PR

MARCH 30, 2018

cut through clutter and find useful, relevant data, quantify buzz and press hits, properly attribute revenue, know which tactics are working, spot brand and revenue indicators and identify PR funnel accelerators.” The first example is pragmatic AI. Then you would be press “post.”.

Publicity 85

Publicity Training Technology Data 85

Masters in Communications

FEBRUARY 12, 2022

However, it is not just a transmitter of messages to a passive audience; it also impacts and is impacted by the audience's culture and shifts of perception within that culture. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

APRIL 28, 2021

Examples of trendjacking. And with all of the different languages and cultures within each of the regions that you serve, being responsible for data analytics, does that mean distributing out tools, workflows, methodologies locally, or does it involve bringing things back to be processed centrally? Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 8) A clever mix of press work and content. Companies are blasted when they take a stand, or if they don’t…it’s ‘cancel culture’ comes to brands.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? There was nothing blatantly insensitive or racist about the advertising, it’s just that the ad team missed cultural references of an entire marketplace.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

AUGUST 2, 2016

A good example of converging media is Facebook boosting. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign. On the flip side: a check-the-block press release and a lazy/disconnected billboard. The debate often leaves the client holding the bag. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Frederik Vincx

DECEMBER 11, 2015

Foster a learning culture. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

The predominant business culture of the past 20 years has been keep your head down, play your cards close to your chest and don’t, whatever you do, give away your trade secrets. An example of a hero of free authority: Jimmy Wales of Wikipedia.” “At the time, I was working with FT Press on a book called PR 2.0:

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

MARCH 25, 2015

From the arts, to politics, to science, to culture and much more, countless women have opened doors small and large for the generations of women who’ve come after them — little old me included. Occasionally, she counseled clients in the arts, business, government, and education. ” Whew! 'We’re ” Whew!

Meeting 40

Meeting Publicity Trends Interviews 40

Contently - Strategy

JULY 31, 2019

That’s how complex and lovely things can get when you pour in terms from multiple cultures. ” To many, injecting a CTA into a piece of writing is to sully the art form. You apply for press passes to trade conventions and cover them the way a journalist would cover a convention. But there’s your translation.

Content Marketing 85

Content Marketing Marketing Media SEO 85