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Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste. Tell the story.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Are CVBs and other tourism groups pitching you now to come and visit? The show itself was born out of a local station, Twin Cities Public Television (TPT), in Minnesota.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” But can we say that for sponsored content ? Does it have the same impact as earned media? .

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Rhetoric vs Story: The Art of Persuasion

ReimaginePR

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez!

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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

So how have they managed to stay one of the most popular shows on television for more than four decades? Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Are you feeling stuck with the type of content you’re making?