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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Public Relations Skills

PR for Anyone

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). As a real estate agent, it’s important to be the “famous” agent in your community. This is what you use to attract and pitch the media.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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Using Social Media to Get PR

PR for Anyone

See what reporters are talking about and if you have expertise in that area, pitch your story to them. Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Media outlet that was pitched: NBC4 , Washington D.C. Want Publicity?

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.

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Newsjacking with David Meerman Scott

PR for Anyone

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. Part One of ‘Newsjacking’ Public relations is a perfect platform for every person to share their expertise and provide value to the world.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less. Director of Communications, Enterprise Real Estate Company (>1000 employees). It’s efficient to run various tests and get nice visuals to best represent PR success, so my reports are more polished.