Cision

MARCH 24, 2016

You already know influencer marketing is an important part of your strategy. Here are four benefits of working with influencers in real time: Want to learn more ways to involve influencers in your real-time marketing strategy? Use your media database to find an influencer whose opinion aligns with your brand’s. Add credibility.

Brand 120

Brand Branding Viral Trends 120

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. If you start from that spot, you have a completely different strategy. Think about what an editor or reporter would do. — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”.

Social Media 66

Social Media Brand Branding Media 66

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. They have done some great work tapping into social media trends and current events on social media, while also staying true to their brand voice. Sometimes they work (ex.

Social Media 42

Social Media Case Study Media Creativity 42

Burrelles Fresh Ideas

OCTOBER 31, 2023

In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. Oreo seized this opportunity by dropping this amazing tweet!

Ethics 102

Ethics Trends Social Media SEO 102

Sword and the Script

MARCH 3, 2015

He created a unit combining existing call centers and a newly formed social-media customer-care group. Yet McKinsey points out real-time more than the mere pursuit of another Oreo moment , but the speed in which marketing organizations are able to collect, analyze and act on information.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Best Socially-conscious Brand. OREO: Santa’s favorite cookie. This year OREO takes the cake with its witty responses and holiday campaign. million engagements on social. Let’s dive in. .

Brand 78

Brand Branding Film Instagram 78

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. In fact, almost all of their social posts on Instagram are video.

Video 62

Video Sports Brand Branding 62

Buzzstream

MAY 1, 2019

Instead, consider these 5 ways in which video can enhance your SEO strategy and maximize your on- and off-site marketing opportunities. 3) Maximize Your Social Media Opportunities. Take social media as an example. Organic social media marketing has only become more challenging in recent years.

SEO 74

SEO Video Strategy YouTube 74

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

APRIL 13, 2018

By: Kelsea, Social Media Director. While social media algorithms and trends are always changing, one thing still holds true: content is king. This means that brands must constantly revisit and update their content strategies to remain relevant in the online conversation. Keep it Moving. Take Advantage of Trends.

Strategy 76

Strategy Instagram Social Media Trends 76

Polaris

DECEMBER 12, 2014

Just don’t tell this to the likes of Red Bull , Oreo and Dove, which are recognized trail blazers in consumer content marketing. The brands repurpose content from Fine Dining Lovers on a number of social media channels, including Twitter , Facebook , YouTube, Google+ and Pinterest. It’s worth noting that S.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

MaccaPR

JULY 23, 2014

In fact, social channels with a laser-focus on visual content are exploding. lnstagram has more than 200 million active monthly users and more than 50 million users have signed up for the social network within the last six months. The brand attitude and graphic feel shine through in these social media photos. Watch it: 4.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91