Waxing UnLyrical

JULY 2, 2018

In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2. measurePR #PR #PRStudChat pic.twitter.com/P6RIOrMPul. We didn’t #measurePR much.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. This month’s #measurePR’s edition was no exception. shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. Amirite ladies? shonali A2, p.2

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 24, 2016

Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

FEBRUARY 25, 2013

We had a terrific #measurePR chat last week. Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why? Bagnall : So, first thing we did was remove all scores & indexes from our approach as they are invariably wrong and confuse people. And much more.

Handbook 80

Handbook Measurement Analysis Local 80

Waxing UnLyrical

FEBRUARY 13, 2013

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view. We talked about a lot more, so if you’re interested, go ahead and have a look at the #measurePR transcript for Feb.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Waxing UnLyrical

JANUARY 29, 2013

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. ” “How can we help our communities do better?” Beth’s visit to #measurePR was an absolute joy. measurePR Q1 A1 – p3.I learned so much from @ kdpaine I LOVE IT NOW.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

FEBRUARY 25, 2015

The February 3 #MeasurePR chat was rollicking! The February #measurePR recap. Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Also, Industry appetite has kept pace:) #measurepr. SeeDepth Inc.

Measurement 40

Measurement Education Community Twitter 40

Waxing UnLyrical

DECEMBER 11, 2015

The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. measurepr. whatajoke #measurepr.

Measurement 40

Measurement Analytics Google Tools 40

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Successfully implementing metrics that deliver value long-term require discussion and strategic thinking from the very beginning. Too confused to see straight. I’m not an expert.

Measurement 219

Measurement Customer Service Analytics Leadership 219

PRSay

AUGUST 3, 2016

To really see results you need to build a community. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. You have to learn how to bring in the 9 percent, who might not be the largest content creators, but they can help reach that 90 percent,” said Burke. “You

Social Media 60

Social Media Media Twitter Tools 60

Waxing UnLyrical

MARCH 23, 2016

And what’s better than e-meeting new people from across the globe and learning from their experiences? Social media has paved the way for us to meet like-minded people from all over the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

JANUARY 20, 2012

Last week we held the first #measurePR chat of 2012. So the chat was a community chat or, as I like to call them, a fireside chat. And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year. See you then?

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

AUGUST 31, 2015

Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. Moving From Media Relations to a More Social PR. Are we crazy?

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

MAY 2, 2014

who basically imprinted on me from the first time she walked into our home and with whom, as a result, I have an extraordinary bond – had a tumor in her mouth. I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. We just kinda… went away… and came back. One of our dogs, Suzy Q. –

Community 105

Community Insurance Insurance Facebook 105

Waxing UnLyrical

JULY 1, 2017

” Which didn’t stop him from CONSTANTLY reminding me I needed at least 4 sessions before they could “assess” me, they couldn’t really put me through the wringer unless I signed up, blah blah blah. I was like – whoa. Outwardly, I said, “No, not right now, I’m already doing _ and __. Maybe later.”

Training 77

Training Banking Course Groups 77

Waxing UnLyrical

JUNE 21, 2013

Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch. When I first started writing this post, I was going to call it “How I Use Twitter.” Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR.

Twitter 98

Twitter How To Pinterest Tools 98

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 6, 2018

And that’s because my husband passed away very unexpectedly on March 4; shortly after I wrote my last “real” blog post this year, on why vulnerability is so essential in building community. As you can imagine, my life went from pretty crazy (as most of ours are) to completely surreal in the blink of an eye.

Banking 45

Banking Travel Community Twitter 45

Waxing UnLyrical

MARCH 2, 2017

Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. We all learn from a variety of “teachers”… and not just those we think will be the ones to teach us.

Training 40

Training Banking Twitter Education 40

Waxing UnLyrical

FEBRUARY 9, 2015

If you don’t know them, check them out, and start learning from/talking to them. So while you should absolutely follow her for PR-related nuggets, you could also learn a lot from her on growing a business, should you be in that camp. So I’m taking advantage of WUL to shine the social media spotlight on them.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

FEBRUARY 4, 2013

View more lists from Shonali Burke. I have only recently started experimenting with it – in part because last year was such a crazy year I didn’t have time to play with and learn about cool new platforms – and so far, at least, I like it very much. Where does real influence come from? 25 in DC) rather eagerly.

Community 79

Community Nonprofit Twitter Measurement 79

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

AUGUST 8, 2016

Social PR brings back the listening to public relations that encourages practitioners to make smart and strategic decisions to communicate and reach their goals and objectives. You know how some people are constantly complaining, to the point you really don’t want to be around them? I want to know more about this dude!”

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

OCTOBER 3, 2010

8 speech writing lessons you can learn from songwriters , from Six Minutes. How to give a great Ignite talk , from Speaker Confessions. The power of online video (and presentation) to change the world , from Presentation Zen. The Zen of presentations, part 36: Prezi , from NeuroDojo. pts Settings.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. And I’m going to try to do better from now on.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# That you still have miles to go, and lessons to learn.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

SEPTEMBER 7, 2010

I’ve written before about how customer service can take PR from good to great. And, increasingly, it’s what businesses need to learn to do, across the board. .&# We all are But the truth is, we’re all in customer service, regardless of what our job function is. Click here to try reconnecting the live stream. |

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it. And loved it.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Let me rephrase that. He broke the last one.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

NOVEMBER 19, 2010

Earlier this year, Korean netizens questioned the academic credentials of musician Tablo , pen name Daniel Armand Lee, who graduated from Stanford University in 2002. Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. India’s Twitter , from Inc.com. A little bit of freshness for your day. This could come in handy.

SEO 42

SEO Measurement Tourism Analytics 42