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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170
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Katie Paine’s Measurement Predictions for 2023

Katie Paine's Measurement Blog

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. How will that be measured? Value comes from more coverage and measurable results. Email open rates course.

Survey 81
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. They’re afraid they might do it wrong or of what they might find.

B2B 137
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time. The leadership team is seasoned and has experience building a product and growing a company.

Tools 161
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Paul: Yeah.

Trends 78
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Now, five years later, they’re ascending to powerful leadership positions. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel.