Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

OCTOBER 26, 2021

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Shift Communications

SEPTEMBER 25, 2017

Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. Stay tuned! Christopher S.

Analytics 87

Analytics Engineering Data Reddit 87

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. but it’s not new.

Tools 161

Tools Media Software Analysis 161

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat.

Marketing 78

Marketing Publicity Survey Study 78

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I think we all can agree that technology is an amazing, amazing tool for us, but it’s a double-edged sword. Absolutely, absolutely.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. The root of the problem is always internal. Just not being mentally-awake. I'm either on or off. Prayer and meditation.

Writing 114

Writing Social Media SEO Blogging 114