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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. PR measurement evangelist Mark Weiner passed in December. However, these are exceptions. In remembrance.

Brand 155
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners. Passion intensity is the difference between liking versus loving, the strength of any particular emotion measured through how intensely it is felt.

Data 78
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. How will that be measured? Internal comms demand more focus.

Survey 81
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Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. “With the buyout, Q4 Inc. Sumera Equity Partners had danced around the PR tech space for a while. More gen AI.

Software 138
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. in 2019, reaching a record $4.5

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners. Passion intensity is the difference between liking versus loving, the strength of any particular emotion measured through how intensely it is felt.

Data 78
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Internal Resources. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception. A better phrasing might be, “What do you think of feature X in our product?”

B2B 137