Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?
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ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling? But where does the data come from? Social listening sets the stage.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.
Sword and the Script
DECEMBER 28, 2022
The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%
Shift Communications
OCTOBER 20, 2014
Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.
Cision
APRIL 23, 2015
This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics.
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