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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

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How to Ideate a Successful Survey Campaign

Buzzstream

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. But when you look at the coverage, barely anyone shared the infographic or in-post images.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

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How to Create an Action Plan for Your Content Marketing

PR Fuel

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. As you write your action plan, consider incorporating one or two new types of content that would appeal to your audience. Don’t ignore those timely topics, often they are the ones most likely to go viral.