NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 30, 2018

On top of this, LinkedIn is the most-used social media platform amongst Fortune 500 companies , making it the go-to site to target businesses and professionals. When developing a LinkedIn strategy for your business it’s important to work out a specific goal, be it brand awareness; website traffic; lead generation; or video views.

LinkedIn 67

LinkedIn B2B How To Marketing 67

Beyond PR

OCTOBER 27, 2016

I wasn’t able to quickly gather analytics, or correlate my activities to revenue. A few weeks prior, I had received an angry tweet from a client that stated (in all caps) they’d had a terrible experience and were going to break their service contract. Success is all about mastering the media mix.

Communications 40

Communications Tools Analytics Television 40

Stephen Waddington

DECEMBER 30, 2019

It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%).

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Applied to our craft, authenticity needs to be at the core of a successful marketing and PR playbook for 2024.

Writing 192

Writing Communications Marketing B2B 192

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 2) Marketing analytics enable better efficiency. “In Christine Moorman | Duke University. Note: Professor Moorman also champions The CMO Survey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

OCTOBER 7, 2021

Pursuing deeper engagement with consumers has led communicators to seek new methods of gathering and analyzing real-time information to inform their strategies, inspirations, and decisions, whether it’s for fall food trends or any other topic. Using NewsWhip to identify long term story trends . The demand for NoLow beverages .

Trends 78

Trends Consumer Storytelling Industry 78

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MARCH 15, 2021

Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Below, we highlight the top tips for setting up your HubSpot portal for long-term success. This helps connect disparate data sources and make your marketing, sales, and service programs even more powerful. Adding Users.

How To 97

How To Knowledge Base Survey Technology 97

Cision

NOVEMBER 10, 2016

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. It works when it is based on research – like monitoring online conversations and tracking success with analytics. However, you have to know.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100