Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. What are some key components of a successful media relations strategy? How does social media play into your media relations strategy?

Pitching 0

Pitching Training Media Relations Newspapers 0

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Financial markets open trading at 6:30 a.m. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

Meeting 98

Meeting Writing Pitching Case Study 98

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. One example?

Interviews 54

Interviews Financial Social Media Crisis 54

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Flatiron Communications

JANUARY 11, 2018

And while we saw many digitally native news orgs struggle to find their financial footing in 2017 including Mashable , NowThis (Group Nine), Buzzfeed and HuffPost , all draw millions of eyeballs, considerably more than many of their legacy media counterparts. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 30, 2018

Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I’m a full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I can’t imagine doing anything else than what I’m doing now.

Apparel 106

Apparel Public Affairs Training Corporate 106

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What are some of the biggest communication challenges facing financial brands today? What’s your secret to media relations success?

Financial 168

Financial Infographics Pitching Consumer 168

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo).

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. On Monday, January 7, the Enquirer emailed Bezos “to request an interview with you about your love affair.”

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . New Media New Tools New Audiences. I don’t think I draw a line.” “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. The move by publishers to directly host articles on the website is indicative of news’ growing dependence on social media as a distribution channel.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Real public relations professionals will embrace social media as we have the expertise and experience to make the most of it. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148