ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Survey data is good for a year, at least.

Survey 120

Survey How To Construction Data 120

Deirdre Breakenridge

FEBRUARY 23, 2015

How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. But we’ve been strategizing and executing around its essential elements for decades.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. Even if your organization doesn’t have the budget or expertise to implement marketing automation, there are some easy ways to get started. is reportedly aiming to shave $2 billion from its marketing budget over the next five years.

Marketing 67

Marketing Measurement Content Marketing Survey 67

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Beyond PR

APRIL 8, 2016

Package the story. By packaging your content well, with a relevant and relatable headline, quotes that speak to the impact, and multimedia, “you can help build the story for them,” he says. Are they looking for good feature stories? In your outreach, show your impact and news angle quickly, similar to writing a good headline.

Communications 40

Communications Media Pitching Radio 40

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

MARCH 26, 2020

If I can find 10 influencers that will take $1000, I’m going to get a good mix of results. However, there are going to be few that blow up and make you look real good. I really love the “similar channels” feature that will give you a list of 20 other channels that might be good prospects. . Image Source.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 167

Marketing Employee Content Marketing Training 167

MaccaPR

MARCH 7, 2016

The good news is that a facelift for your company’s online newsroom doesn’t necessarily carry a hefty price tag; but making it a journalist-friendly, content-rich hub does require careful planning. Do: Show Journalists Your Goods. Tip : Any company with industry-specific expertise can capitalize on trends and breaking news.

How To 48

How To Media Print Real Estate 48

Contently - Strategy

DECEMBER 5, 2019

But these industries also benefit from a key advantage: People crave their expertise. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers.

Financial 83

Financial Industry Report Insurance 83