NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. Data from that landscape can be gathered with zero latency, in a fully privacy compliant manner, and made meaningful immediately to enterprises.

Media 88

Media Data Reddit Crisis 88

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 124

Privacy Google Advertising Advertising 124

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 96

Ethics Privacy Radio Sports 96

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up.

Trends 48

Trends Privacy Ethics Government 48

PR 20/20

NOVEMBER 29, 2018

But, machine learning continues to “learn” (thus the name) and alter its predictions as new data becomes available, much in the way Google Maps recommends alternate routes in real-time as traffic patterns change. optimize email send time, predict lead conversions, write email subject lines, recommend content to users). Be curious.

Marketing 47

Marketing Technology Training Privacy 47

Buzzstream

MAY 23, 2018

The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. You must include details of your legitimate interests in your privacy information. limited to the Privacy Shield framework ) as providing adequate protection. Put simply, if a U.S.

Privacy 48

Privacy Data Policies Tools 48

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

PR teams will be measured by inputted organic brand conversion lift and Google Trends. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Think Google Hotels, Flights, weather, etc.). 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 91

Social Media Marketing Media Creativity 91