Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. Google and Facebook are part of the partnership. Our members are often the intermediaries between organisations and the public. They hold an extremely powerful - and privileged - position.

Government 78

Government Policies Ethics Media 78

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Mark My Words

JULY 29, 2016

For brands in crisis or disrupted technology the future is always all or nothing. Either we weather this storm or perish, invent the new google or go back to selling double glazing. There is something intrinsically admirable to survival, and this is something that is often underestimated by communicators. Take Jeremy Corbyn.

Privacy 60

Privacy Ethics Technology Leadership 60

Mindful Marketing

NOVEMBER 6, 2021

The recent decision of the planet’s most widely used social media platform to rename itself Meta surprised many; yet, it’s a move we’ve witnessed before, one of the most notable happening in 2015 when Google grew into Alphabet. There are undoubtedly more, but here are four main moral concerns related to the metaverse: 1.

Facebook 73

Facebook Google Privacy Tools 73

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. E.g. Epic Games’ successful lawsuit against Google will encourage others in their efforts to reign in big tech.” ~ Bob Geller , President, Fusion PR 26. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

PR in High Definition

MAY 24, 2023

They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. With over 80% of the search market share, Google is the household favourite, but even Google has its limitations. Google is set up to search by keywords, but not to dive into granular and complex questions.

Google 62

Google Engineering Tools Privacy 62

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 182

Reputation Privacy Banking Ethics 182

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. How can people keep their jobs safe from AI?

Ethics 96

Ethics Privacy Radio Sports 96

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Brand Branding YouTube 82

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Google Glass is still at a rudimentary stage. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

PR teams will be measured by inputted organic brand conversion lift and Google Trends. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Think Google Hotels, Flights, weather, etc.). 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 91

Social Media Marketing Media Creativity 91