Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ).

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Deirdre Breakenridge

NOVEMBER 21, 2018

A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. Six months after graduation, the novelty of being in the “real world” may be beginning to wear off. Student loan grace periods are coming to an end, you may be wondering at what point will you be able to finally put your degree into practice.

Communications 171

Communications Nonprofit Training Study 171

PRSay

NOVEMBER 19, 2018

“Narrative is basically a sequence of events. Something happens, then something else, then something else. Human instinct compels us to stick around to see what happens next.”. — Ira Glass, host of Chicago Public Media’s “This American Life”. Beginning. Middle. End. A chronological approach is the best way to organize most nonfiction narratives. But instead of simply listing all events in chronological order, it’s important to find the narrative arc.

Storytelling 138

Storytelling Case Study Writing Banking 138

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Thanksgiving is a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Families practice their own inscrutable form of PR when reunited for the holidays. Here are some PR-inspired tips for surviving this turkey day with loved ones.

Pitching 199

Pitching Travel Engineering Examples 199

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

NOVEMBER 21, 2018

It started several months ago. I was writing a Gmail when grey words mysteriously appeared ahead of my typing. “Hmmm, must be some new functionality,” I thought. Then: “Hey, this just might be interesting and useful!”. The suggested words did fit. But I was stuck, kind of. Was I supposed to keep typing, right over the new text? How could I just accept them?

Google 168

Google Writing Meeting Banking 168

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

Prowly

NOVEMBER 19, 2018

SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach. The post 5 Most Effective Pillars of an Impressive SEO Approach appeared first on Prowly Magazine.

SEO 137

SEO Blogging Content Marketing Marketing 137

Agility PR Solutions

NOVEMBER 18, 2018

The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […].

Content Marketing 140

Content Marketing Trends Marketing Creativity 140

Ronn Torossian

NOVEMBER 18, 2018

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain and all it’s cognitive biases and tendencies are important aspects of the marketing process. Here […]. The post Six Ways Psychology Can Help With Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 150

Marketing Consumer Tools Blogging 150

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stuart Bruce

NOVEMBER 20, 2018

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service.

Publicity 133

Publicity Corporate Measurement Communications 133

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed. Societal issues #1 What’s your purpose?

Publicity 120

Publicity Analysis Measurement Tools 120

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. New research from market research and brand development agency Pure Branding explores consumer attitudes and perceptions on corporate transparency, and the scale of transparency among the brands they purchase. “Based on survey responses and analysis, […].

Consumer 138

Consumer Brand Branding Analysis 138

Brand24

NOVEMBER 23, 2018

Whether you like it or not, your business is most likely talked about somewhere online. Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations.

Social Media 105

Social Media Tools Media Brand 105

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stuart Bruce

NOVEMBER 20, 2018

Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation.

Measurement 90

Measurement Tools Internal International 90

Communications Conversations

NOVEMBER 20, 2018

Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing campaigns during Give to the Max Day. This should be easy to find, right? After all, non-profits don’t have huge teams or budgets, so they need to be scrappy. Creative. And, boot-strappy. Although social media has really shifted to paid media in recent years, many non-profits are still committed to using it to drum up organic support for their organiza

Social Media 88

Social Media Creativity Marketing Media 88

Agility PR Solutions

NOVEMBER 18, 2018

Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of $985 per household. What gifts are consumers planning to buy? “Gift cards have become as universal […].

Survey 86

Survey Consumer Brand Branding 86

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries.

Internal 85

Internal International Travel Tourism 85

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company?

Mobile 91

Mobile Corporate Survey Web 91

Ishmael's Corner

NOVEMBER 18, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big.

Storytelling 84

Storytelling Training Communications Publicity 84

Agility PR Solutions

NOVEMBER 19, 2018

Your target audience may be college educated, intellectually curious, and capable of understanding complex information. Even so, you probably shouldn’t treat them that way. The organizations that are able to gain the most marketing influence don’t. This is because successful marketers have to think about literacy differently than those in other circles, like academics.

Education 80

Education Marketing Analysis Publicity 80

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Her business model is built on two key parts: behind the scenes with a range of consulting and strategy to full social media management and as a digital correspondent, producing on-camera talent for engaging social content.

Interviews 80

Interviews Strategy Social Media Digital PR 80

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Brand24

NOVEMBER 19, 2018

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level!

Social Media 100

Social Media Measurement How To Media 100

5W PR

NOVEMBER 18, 2018

Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post. The most basic CTAs would involve encouraging the customer to buy your product or service. Other types of CTA involve asking your reader to share your content, make a donation, subscribe to your emails, and so forth.

Energy 68

Energy Mobile Agency Blogging 68

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app. Social media offers extensive […].

Social Media 77

Social Media Mobile Marketing Media 77

HMA Public Relations

NOVEMBER 19, 2018

Erin Thorburn is both a freelance writer with some great media opportunities for local PR folks AND a children's book author. Click here for more. The post #MediaMonday – Erin Thorburn appeared first on HMA Public Relations.

Local 76

Local Publicity Media 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Muck Rack

NOVEMBER 20, 2018

What fact-checking technologies mean for 'fake news' & PR

Technology 109

Technology 109

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement. “Everyone is at a different stage on the measurement journey.

Measurement 62

Measurement Tools eBook Education 62

Agility PR Solutions

NOVEMBER 20, 2018

Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 with $207.30 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC). Omnichannel retailers stand to benefit the most Ninety-three percent of shoppers plan to spend with retailers that have […].

Consumer 74

Consumer Retail Survey Internal 74