Business Wire
NOVEMBER 25, 2019
The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list. While kids may want a new video game console and friends and family have their eyes on that latest smartphone, reporters around the globe are hoping this season brings them a good holiday story.
Agility PR Solutions
NOVEMBER 24, 2019
So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though? You may be […]. The post How to make SEO a productive part of your PR strategy appeared first on Agility PR Solutions.
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Axia PR
NOVEMBER 25, 2019
Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.
Muck Rack
NOVEMBER 25, 2019
Make your most compelling PR pitch yet with a data-driven approach
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
NOVEMBER 26, 2019
If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
NOVEMBER 25, 2019
There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. But when it comes to planning a digital marketing campaign, the ever-evolving online landscape can be quickly overwhelming.
Ronn Torossian
NOVEMBER 28, 2019
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with no idea where the fish are nor what kind of bait to use. RX Of Lead […]. The post What’s The #1 Priority Of B2b Marketers?
Flack's Revenge
NOVEMBER 26, 2019
Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light. Job requirements for those pitching consumer tech products may be more like general CPG.
Prowly
NOVEMBER 27, 2019
When is tone of voice important and how can you use it support your brand’s communication strategy? The post Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification? appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
NOVEMBER 27, 2019
Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […]. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.
Cision
NOVEMBER 25, 2019
How you can optimize your support value with a combination of AI and humans.
Agility PR Solutions
NOVEMBER 24, 2019
Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness tends to push people away, even when they love the product. For example, when rumors surfaced […].
Prowly
NOVEMBER 26, 2019
For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Rock the Status Quo
NOVEMBER 26, 2019
About Brandon Kristy Hey there, I'm Brandon Kristy, self employed, adventure loving, life living, freedom seeker who is living life on his own terms. After working a soul sucking 9-5 I knew there had to be a better way. I found the right mentors, listened to the right people and dedicated my life to living freely the way I want I too. Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the
Cision
NOVEMBER 26, 2019
Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor.
Agility PR Solutions
NOVEMBER 25, 2019
The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals […].
Sword and the Script
NOVEMBER 23, 2019
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
NOVEMBER 25, 2019
Thanks to tech advancements, it doesn’t take millions of dollars to produce quality content — just ask Selena Gomez. In October, the pop star released the video for her new song, “Lose You to Love Me.” The video probably didn’t seem any different to the casual observer. But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from.
Cision
NOVEMBER 28, 2019
The Evening Standard announces new roles for Nancy Durrant, Susie Butter and Vicky Frost, HR Magazine has a new Editor, and The Telegraph has a new Investment Reporter.
Agility PR Solutions
NOVEMBER 25, 2019
Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies. What will the customer experience look like in 2030?
Stephen Waddington
NOVEMBER 24, 2019
The Conservative Party has discovered a way to get both supporters and detractors to share its message with their social media communities. Entertainment, inspiration and education are some of the positive reasons that people share content online. There are many more negative reasons. Status and virtue signalling feature highly. But the primary driver of social media sharing is an emotional reaction such as anger, fear or hate.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Reputation Us
NOVEMBER 26, 2019
… Camp Fire Central Oregon ! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing video !
Cision
NOVEMBER 26, 2019
Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more.
Agility PR Solutions
NOVEMBER 26, 2019
All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend your business to other people or spend more money with your company […]. The post 3 keys to the link between customer service and brand reputation appeared first on Agility PR Solutions.
Stephen Waddington
NOVEMBER 29, 2019
Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. By Rachel Picken In my far western corner of the UK, a political turf war is unfolding. This week, within a 48-hour period, three political party leaders descended on my constituency of Truro and Falmouth.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Steve Barrett on PR
NOVEMBER 27, 2019
Thanksgiving is a time for reflection, celebration and, well, let's be honest. overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.
Cision
NOVEMBER 25, 2019
Juan Pérez Jr. joins Politico Pro, Karen Crouse moves to The Times in London, and more.
Sword and the Script
NOVEMBER 26, 2019
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. I had a chance to catch up with the product management team working on the Cision Impact product.
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