Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different. Between the online world and its social media platforms, brands aren’t […] The post Social Media Plays an Important Role in Public Relations appeared first on.

Social Media 221

Social Media Publicity Newspapers Media 221

Agility PR Solutions

JANUARY 23, 2024

Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and morality of earned media have surfaced amid these shifts. Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR

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Ethics Media Publicity Marketing 183

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurrin

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Instagram YouTube LinkedIn System 130

Agility PR Solutions

JANUARY 23, 2024

The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media form—which encompasses a vast and diverse range of independent commentators, social media users, content creators, […] The post Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information fo

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Social Media Media Trends Publicity 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JANUARY 23, 2024

B2B buyers have researched options and established product requirements long before ever contacting sales; the best chance of influencing the buying process is developing thought leadership upstream Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person.

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B2B Study Company Leadership 102

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelli

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

JANUARY 23, 2024

The quantity of links is a worthless metric. I should clarify that it’s worthless if you ignore the quality and relevance of your links. Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. Now, I’m no link building saint. I’ve built, begged, bartered, and bought links.

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SEO Google Analysis Examples 83

Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. When that happens, you’ve got to respond fast and appropriately, without beating around the bush.

Software 78

Software Internal International Digital PR 78

Axia PR

JANUARY 23, 2024

Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage. Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.

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Media Pitching Company 71

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. As a professional, you understand that your success depends on various nuances. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions.

Technology 76

Technology Training Data Consumer 76

OnePitch

JANUARY 23, 2024

Anna Tingley , editor at Variety, focuses on topics related to e-commerce, including entertainment, politics, and online culture.

Media 87

Media 87

Axia PR

JANUARY 23, 2024

The average American spends over two hours a day on social media. How many 30-second videos have you scrolled through on social media today? If you use the popular social media platforms, we’d guess likely over 200. Short-form videos are taking over social media. YouTube and TikTok started this short-form video phenomenon, which soon expanded with Instagram Reels.

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Social Media Video Media YouTube 62

Institute for Public Relations

JANUARY 23, 2024

PwC studied which factors CEOs predict will impact business in the coming years, including developments in artificial intelligence (AI) and climate action. A survey of 4,702 CEOs in 105 countries and territories was conducted Oct. 2 – Nov. 10, 2023. Key findings include: 1.

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Survey Study Government Corporate 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

JANUARY 23, 2024

This summary is provided by the IPR Organizational Communication Research Center and the IPR Center for Diversity, Equity, and Inclusion based on the original study Dr. Maira Ezerins and colleagues examined the state of the neurodivergent workforce.

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Study Communications Employee Blogging 52