Flack's Revenge

APRIL 13, 2023

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. This week’s show was perhaps the most pivotal out of the entire four season run.

YouTube 177

YouTube Writing Blogging Company 177

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out?

Employee 156

Employee Community Groups Interviews 156

Prowly

APRIL 13, 2023

The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […] The post 10 Must-Read PR Blogs To Follow In 2023 appeared first on Prowly Magazine.

Blogging 145

Blogging Trends Technology Industry 145

Agility PR Solutions

APRIL 13, 2023

Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is critical in today’s fast-paced digital world. Your business reputation is not just a fancy buzzword—it can […] The post 6 key components of your business’ reputation that you must manage appeared first on Agility PR Solutions.

Reputation 114

Reputation Brand Branding Publicity 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

APRIL 13, 2023

Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year. In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. As more organizations aim to combat these effects by committing to a goal of net-zero emissions, it’s more important than ever to prepare to build long-term growth while ensur

Policies 93

Policies Energy Government Crisis 93

Ethical Voices

APRIL 13, 2023

It was a grab bag of public relations ethics issues this week. From what companies need to do about anti-ESG, to the duty of care and a flawed perception of public relations there is something for everyone. Resisting the Anti-ESG Movement – As usual, a very thoughtful and insightful article from HBR about the challenge facing businesses in light of the anti-ESG movement.

Ethics 79

Ethics Leadership Company Publicity 79

Agility PR Solutions

APRIL 13, 2023

Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an informed and opinionated age. But new research from global PR and marketing firm Method Communications asserts that […] The post Brands have to make emotional consumer connections—how empathetic language can rebuild loyalty appeared

Consumer 86

Consumer Brand Branding Communications 86

HMA Public Relations

APRIL 13, 2023

There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!

Strategy 72

Strategy Marketing Industry Blogging 72

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a nega

Video 62

Video Infographics Social Media Instagram 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Bianchi Biz Blog

APRIL 13, 2023

As discussed in our last blog post “ Three Reasons Automotive Suppliers Should Pursue the Automotive News PACE Award ,” automotive and mobility suppliers – especially those involved in new technologies for the electric vehicle, connected vehicle, ADAS and autonomous driving, and shared mobility sectors –an Automotive News PACE Award win can help set your company apart from the pack.

Automotive 80

Automotive Mobile Technology Social Media 80

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased something as a result of an influencer. Some influencers, however, don’t solely focus on product-based content, some simply share their experiences, and day-to-day lives, brands need to find a way to tap into this experience.

Travel 62

Travel Instagram Hotels Tourism 62

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional.

Examples 52

Examples Company Financial Brand 52

Victorious PR

APRIL 13, 2023

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation. As is the case with Victorious PR, having a team in place to handle your message can be instrumental for success.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mediagraphix PR

APRIL 13, 2023

Any business, small or big that wants to see its company grow in the long run needs to focus on organizing corporate events to build a strong relationship with its audience, stakeholders, and partners. Organizing a corporate event may include the launch of a new product, an event recognizing the achievements of your team, or… The post 05 Tips to Plan and Organize a Successful Corporate Event appeared first on MediagraphixPR.

Corporate 52

Corporate Company Blogging Publicity 52