Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 296

Blogging Writing Consumer Media 296

Agility PR Solutions

MARCH 29, 2023

User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings Customer reviews and ratings are a major form of UGC. These can be found on […] The post 6 types of user-generated content that are beneficial for business outreach appeared first on Agility PR Solutions.

Video 126

Video Consumer Tools Company 126

Buzzstream

MARCH 29, 2023

We’ve just released a brand new feature – and folks, this is a big one. As of today, BuzzStream accounts on Professional plans or higher have the ability to set backup recipients when they are sending outreach. What are Backup Recipients? Let’s say you want to reach out to a publisher and there’s more than one contact that might be the right person for your outreach.

Engineering 118

Engineering System Video Consumer 118

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Despite seeming similar at face-value, there are distinct differences between the two. Companies should take these differences into account when marketing products and services. Health industry The health industry strives to prevent and treat diseases and illnesses.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 29, 2023

In the world of digital marketing, using video to spread awareness, engage audiences, and ultimately boost sales is still a popular tactic. In addition to being efficient, video marketing is also a flexible strategy that can be used to accomplish objectives like brand promotion, audience education, and rapport-building. Video marketing options Understanding the different forms […] The post How to use video marketing to win clients and influence markets—12 types to consider appeared first o

Video 86

Video Marketing How To Education 86

Agility PR Solutions

MARCH 29, 2023

New research from payment processing firm DECTA showcases the role of embedded finance—an emerging software distribution model that integrates financial services into existing product ecosystems through partnerships with financial infrastructure providers—in boosting conversion rates and improving the online shopping experience. The firm’s new report, Improving the Online Shopping Experience: The Role of Embedded Finance in […] The post How adoption of embedded finance creates more convers

Financial 78

Financial Software Report Marketing 78

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 72

Pitching LinkedIn Technology Engineering 72

Agility PR Solutions

MARCH 29, 2023

Influencers and other content creators have become valuable allies to brand marketers and communicators, but their strategic approach can often collide with traditional campaign planning, which—whether successful or not—can leave communicators scratching their heads about their true value. To better understand the unique needs of these entrepreneurs, freelancer online marketplace Fiverr gathered insights from a […] The post An insider look at the drivers of the Creator Economy: How top inf

Communications 78

Communications Brand Branding Marketing 78

HMA Public Relations

MARCH 29, 2023

Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!

Ethics 76

Ethics Blogging Publicity 76

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buzzstream

MARCH 29, 2023

We’ve just released a brand new feature – and folks, this is a big one. As of today, BuzzStream accounts on Professional plans or higher have the ability to set backup recipients when they are sending outreach. What are Backup Recipients? Let’s say you want to reach out to a publisher and there’s more than one contact that might be the right person for your outreach.

Engineering 62

Engineering System Video Consumer 62

Axia PR

MARCH 29, 2023

Use this short guide to learn best practices for social media right now. To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms. Adapting to these changes — like allocating more of your social media budget to influencer marketing — will ensure you are growing alongside competing brands, not falling behind.

Social Media 62

Social Media Brand Branding Media 62

Buzzstream

MARCH 29, 2023

We’ve just released a brand new feature – and folks, this is a big one. As of today, BuzzStream accounts on Professional plans or higher have the ability to set backup recipients when they are sending outreach. What are Backup Recipients? Let’s say you want to reach out to a publisher and there’s more than one contact that might be the right person for your outreach.

Engineering 62

Engineering System Video Consumer 62

Stern + Associates

MARCH 29, 2023

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. If your culture doesn’t support your strategy, achieving your strategic aspirations may be elusive, says University of California, Berkeley Haas School of Business Professor Jennifer A. Chatman , Ph.D. The world’s top authority on corporate culture and co-developer of the Organizational Culture Profile (OCP), Chatman has been a key voice in outlining what defines an

Strategy 62

Strategy Corporate Financial Measurement 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

MARCH 29, 2023

There weren’t many dominant themes during the Institute for Public Relations Bridge Conference 2023, which occurred during two temperate days in Washington, D.C., in late March. This was purposeful. Instead, the agenda provided a wide swath of knowledge, from AI and PR crisis to the importance of communication measurement and behavioral science.

Company 59

Company Communications Conference Crisis 59

Stern + Associates

MARCH 29, 2023

In this episode of Minds Worth Meeting, host Whitney Jennings speaks to Stern Strategy Group founder Susan Stern. Even after her retirement, the values that Susan holds dear are instilled throughout our organization and make us what we are today. In this episode, Susan discusses how she got her start in public relations, the story of our founding, and why it’s so important to her that our business’s values endure for years to come.

Meeting 62

Meeting Groups Strategy Publicity 62

Katie Paine's Measurement Blog

MARCH 29, 2023

The format of “Image Patrol,” my regular column in PR News , is that I do post-mortems on two different crises affecting two different organizations. Based on publicly available information, I analyze and compare their responses and assign them a letter grade based on the following criteria: Extent of coverage Effectiveness of spokespeople Communication of key messages Management of negative messages Impact on shareholders Impact on customers Impact on employees Then I offer advice to other peop

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Medianet Australia

MARCH 29, 2023

Could you tell me about yourself and your role at Palin Communications? Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago. Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space. We also do a little pet health because our team love pets and we’re all just big mammals after all.

Pharmaceuticals 52

Pharmaceuticals Communications Agency Company 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Wadds Inc.

MARCH 29, 2023

A list of AI tools to try in your day-to-day work. I reckon we’re a month or so away from artificial intelligence (AI) being embedded into all the software that we use for day-to-day work. The addition of an AI assistant or CoPilot to Microsoft Office is likely to be a significant moment. In the meantime here are some low-cost AI tools to try out in your own day-to-day work.

Tools 52

Tools Meeting Software Interviews 52

Practical Law Construction

MARCH 29, 2023

In Pegasus v Ernst & Young the advice from Mr Justice Mann was that: “Whatever the metaphysician may say, the law says that the loss flowing can and should still be treated as a loss of the assignor which the assignee can recover. Black holes are to be (as all black holes should be) avoided where possible.” So what are these black holes we need to avoid?

Construction 52

Construction Report Examples Engineering 52

Institute for Public Relations

MARCH 29, 2023

This blog is provided by the IPR Organizational Communication Research Center. ChatGPT has created awe and concern in the communication industry since its introduction in November 2022.

Publicity 40

Publicity Writing Blogging Industry 40

Medianet Australia

MARCH 29, 2023

Groups 52

Groups Interviews Media 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management