Mon.Oct 30, 2023

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals.

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Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights

Agility PR Solutions

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are. But younger, more tech-savvy generations are well aware of the escalating state of risk, and they’re not […] The post Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights a

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#MediaMonday – Paul Calvisi

HMA Public Relations

Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years from Pat Tillman's career to the Cardinals' 2008 Super Bowl run. Check it out!

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Elevating customer service with AI: The PR impact

Agility PR Solutions

In today’s fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI-powered solutions into customer service operations is more than just a technological advancement; it’s a strategic move that can significantly impact PR efforts. In this article, we’ll explore how AI in customer service is enhancing the […] The post Elevating customer service with AI: The PR impact appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What is the Upcycled Food Trend

5W PR

In a world where food production and sustainability are paramount concerns, upcycled food has emerged as a promising solution to address both issues. Upcycling food is a transformative approach that seeks to reduce food waste while creating delicious and nutritious products. What is upcycled food? Upcycled food is the practice of repurposing food by-products, surplus ingredients , or ingredients that would otherwise go to waste into new, high-quality food products.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

Joining me on this week’s episode is Dave Honchul, APR Fellow, PRSA. He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your

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Video shopping offers consumers guided brand journeys—here’s how it works

Agility PR Solutions

There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these methods into research-here-purchase-there journeys. There’s also no shortage of […] The post Video shopping offers consumers guided brand journeys—here’s how it works appeared first on Agility PR Solutions.

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What To Do After You’re Rejected In A Job Interview

Culpwrit

By David J. Albritton, ACC Nobody likes rejection, particularly when it means missing out on an amazing job opportunity. After you’ve put in the work to prepare for your interview, completed your pre-interview networking, practiced all your responses, compiled your list of questions, and ensured you’re going to make the right impression, a rejection… Continue reading What To Do After You’re Rejected In A Job Interview The post What To Do After You’re Rejected In A Job Interview appeared fi

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

Now, usually, over-dramatised docu-series about global superstars telling the world of how tough their lives actually are behind the scenes is not usually my bag. However, as a football fan and as someone who grew up in the 90s, curiosity got the better of me and I watched the recent Beckham documentary in its entirety. Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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[Checklist] AI compliance for PR pros

Landis PR

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Photo courtesy of Pixabay AI tools have empowered PR pros to become more efficient in their daily workflow—but with great power comes great responsibility. Responsible AI use is top of mind for many PR pros, and so is ensuring compliance with their organization and/or clients they represent.

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The rise of the tech “LinkedInfluencer”

PR in High Definition

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. Once purely a place to find and list jobs, as well as connect with peers, the platform has morphed into something more akin to Instagram, or Facebook. It’s no longer just a professional networking site, but a social media platform in its own right.

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How is Artificial Intelligence Helping Healthcare Businesses?

Mediagraphix PR

Introduction – Artificial Intelligence for Healthcare Businesses Artificial Intelligence has turned out to be a transformative force in various industries. The integration of AI in different industries has opened them up to new avenues including healthcare. AI’s inclusion in healthcare has turned it towards a better future. AI will help healthcare to advance by leaps… The post How is Artificial Intelligence Helping Healthcare Businesses?

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Expanding into the Hotel Industry

The Hoyt Organization

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. What was the best way to tackle this? How could we set them apart given how many firms were on the acquisition bandwagon? The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How is Artificial Intelligence Helping Healthcare Businesses?

Mediagraphix PR

Introduction – Artificial Intelligence for Healthcare Businesses Artificial Intelligence has turned out to be a transformative force in various industries. The integration of AI in different industries has opened them up to new avenues including healthcare. AI’s inclusion in healthcare has turned it towards a better future. AI will help healthcare to advance by leaps… The post How is Artificial Intelligence Helping Healthcare Businesses?