Onclusive

AUGUST 8, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!

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Reputation Video Industry Media Relations 195

PR for Anyone

AUGUST 8, 2023

When a person receives a cancer diagnosis, their life is completely changed. The overwhelming amount of information and medical terminology can make it challenging for both patients and their families to create a treatment plan. Fortunately, there are organizations like the Lazarex Cancer Foundation that offer hope and support during this challenging time.

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Instagram YouTube LinkedIn Financial 130

Agility PR Solutions

AUGUST 8, 2023

The following article is excerpted from the newly published book entitled, The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture: In some crisis situations, you may have had the luxury in advance to either obtain opinion or attitude data, or you could even have some of that on file from regular […] The post Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one appeared first on Agility PR Solutions.

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Crisis Crisis Management Crisis Communications Data 148

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS). So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look.

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Case Study Study Company B2B 122

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences. And in today’s changing professional services and consulting markets, relying on just one of these aforementioned strategies is no longer enough.

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Conference Strategy Media Relations Financial 90

Agility PR Solutions

AUGUST 8, 2023

In our ever-accelerating business world, the crucial role that public relations plays cannot be overstated. PR is not simply about managing a company’s image in a reactive manner. It’s about proactively leveraging strategic communications to drive tangible business growth. This encompasses everything from amplifying your brand’s messaging to attracting the right audience.

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Company Brand Branding Publicity 78

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. According to the report, 87% of marketers and 85% of communicators surveyed have used AI, with 68% in marketing and 60% in communications now using it at least “sometimes” in their daily work.

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Study Communications Conference Survey 78

Agility PR Solutions

AUGUST 8, 2023

Trust is the magic word when it comes to consumers’ opinions about brands and businesses using generative AI (GAI), and just a couple of months ago, there was very little faith that brand marketing and GAI would make a good match. That is still largely true, but now that consumers have had a chance to […] The post New research takes the pulse of consumer attitudes about generative AI: Is trust improving—how can brands restore faith?

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Consumer Brand Branding Marketing 78

OnePitch

AUGUST 8, 2023

Christopher Zara is a senior editor at Fast Co., where he runs the news desk. His memoir, Uneducated (out now!) , examines the value of higher education and confronts the stigma of being degreeless in a 21st-century knowledge economy. During the episode, Chris talks about why he wants to be easily reachable for sources, the reasons he says “no” to pitches, how you need to pitch the news desk at Fast Co., and more.

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Pitching Education Media 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. As we approach the last leg of the year, it’s a great time to reflect on your accomplishments and set your sights on closing the year strong. Setting stretch goals — targets that go beyond your typical ambitions — can inspire exceptional performance and growth.

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Pitching Resources Course Social Media 78

HMA Public Relations

AUGUST 8, 2023

Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.

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Media Blogging Media Relations 70

Burrelles Fresh Ideas

AUGUST 8, 2023

In today’s digital landscape, the rise of artificial intelligence (AI) has revolutionized how businesses operate. As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

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Communications Marketing Analytics Resources 52

The Hoffman Agency

AUGUST 8, 2023

I went into my freshman year at the University of Oregon without declaring a major. As such, I decided to explore and take classes that sparked my interest. I landed on three classes: “Philosophy of Pop Culture,” “Social Inequality,” and “Media and Society.” Looking back, it’s clear from the classes I chose that I knew exactly what I wanted to do — whether I had declared it or not.

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Ethics Interviews Agency Meeting 36

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer