Mon.May 08, 2023

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7 important PR trends to watch in 2023 and beyond

Agility PR Solutions

As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers.

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5 tips to help you hold a successful press event in 2023

Agility PR Solutions

As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them. To succeed, you’ll need to plan your event in a manner that makes it engaging and memorable, allowing you to […] The post 5 tips to help you hold a successful press event in 2023 appeared first on Agility PR Solutions.

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#MediaMonday – Veronica Leon

HMA Public Relations

Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!

Publicity 101
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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SMBs facing CX challenges as consumers now expect fast resolutions, multiple communications channels

Agility PR Solutions

Big brands and enterprises aren’t the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer experience. Indeed, the research finds that quick resolutions and access to multiple customer communication channels are two of […] The post SMBs facing CX challenges as consumers now expect fast resolutions, multiple communi

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The 2023 Creator Economy: A deep dive into the business and culture of these comms allies as the sector grows exponentially

Agility PR Solutions

Content creation as an industry—one that marketers and communicators are more frequently turning to—has exploded over the last year, birthing a fully-formed class of businesses and economic infrastructure that supports more than 200 million content creators, curators, social media influencers, bloggers, podcasters, and videographers that use software and finance tools to assist them with their […] The post The 2023 Creator Economy: A deep dive into the business and culture of these comms a

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I am a tech and innovation reporter at Automotive News. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I just started at AN in February, so I am still getting acquainted with the ins and outs of this very exciting beat. Can you tell us what types of stories, trends or issues are on your radar now?

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How to Format a Press Release Dateline in Different Styles

PR Fuel

There are 33.2 million small businesses in America, and all of them must have an accurate press release dateline. Otherwise, you’ll face endless rejections from news outlets as you didn’t follow the correct press release format. But what is a. Read More The post How to Format a Press Release Dateline in Different Styles appeared first on eReleases.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

This week on EthicalVoices Erica Salmon Byrne , CEO of Ethisphere. She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. She discusses a number of important ethics issues, including: How does a company become one of the World’s Most Ethical Companies?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Yes, but.

Maxim Behar

In the rush of this crazy time of incredible changes, we somehow got used to not listening the person we are talking to but knowing in advance what to answer. We interrupt, don't listen, we are ready with the answer from the first two or three words. So far so good. In the end, everyone saves their time and only listens if something is interesting. The disturbing and, at least for me, inexplicable is that in almost all conversations we react with denial.

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How to Communicate Rising Costs and Price Increases with Consumers

5W PR

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. As a result, many companies are facing the difficult decision of implementing price increases to maintain profitability.

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Don't shoot the PR, politicians can do that much!

Maxim Behar

At the core of a loss or victory in elections is what the politicians themselves are able to say. Another election passed with the usual emotions and among the losers began the shooting of the guilty. In Bulgarian tradition, these are the PR consultants. Nothing new. We are observing this picture for the fifth time within two years. And again, traditionally, politicians are great and have performed brilliantly!

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What is Thought Leadership?

Landis PR

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.