PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. I’ve become more astute about selecting which projects to submit, and about whether or not submissions I’m judging are award-worthy.

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Publicity Case Study Ethics Study 174

Agility PR Solutions

DECEMBER 20, 2023

Have you ever hesitated to buy something online because you weren’t sure if the site was secure? Most of us have been there. When customers aren’t confident that their payment information will be protected, it creates friction in the buying process. As an online business, you want to come across as totally trustworthy—a site where […] The post Why website security matters for customer confidence—and how it boosts sales appeared first on Agility PR Solutions.

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Brand Branding Publicity 171

Prowly

DECEMBER 20, 2023

The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym “PESO” stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […] The post What is the PESO Model in PR?

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Examples Communications Media Analytics 104

Agility PR Solutions

DECEMBER 20, 2023

Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands’ top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the […] The post The next wave of creator marketing: Creators were brand marketers’ top investment this year, and 9 in 10 brands will increase that spend in 2024

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Brand Branding Marketing Retail 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest. So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr.

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Ethics Marketing Sports Education 94

NewsWhip

DECEMBER 20, 2023

In a year where teams were striving to do more with less in an increasingly chaotic world, at NewsWhip we focused on providing more context and clarity for our users, enabling better decisions and calmer minds. Here’s what we’ve brought to our platform in 2023. Covering what matters with additional platforms In 2023 we committed to increasing the number of platforms you can monitor within NewsWhip.

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Data Report LinkedIn Course 78

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building.

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Tools SEO Analysis Google 71

HMA Public Relations

DECEMBER 20, 2023

After sharing some tips to help avoid the media’s naughty list, Alison Bailin is here to share how to stay away from a PR Pro’s naughty list. Learn more!

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How To Media Relations Media 81

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building.

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Tools SEO Analysis Google 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

DECEMBER 20, 2023

Hourly billing models are outdated and underserve modern client relationships — here’s why. As a prospective client exploring public relations solutions, you may default to compensating agencies via the long-prevailing time and materials approach. However, while hourly billing once sufficed within purely labor-driven relationships, this antiquated model now warrants reconsideration, given modern client needs and partnership dynamics.

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Agency Publicity 62

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building.

Tools 62

Tools SEO Analysis Google 62

Culpwrit

DECEMBER 20, 2023

By Jackie Edwards Injecting humor into public speaking is like a secret handshake — it instantly forges a bond with the audience, inviting them into your world with a shared chuckle. It’s the spoonful of sugar that helps the message go down, dressing up hefty ideas in delightful wit so they stick around in the… Continue reading Mastering the Art of Humor in Public Speaking The post Mastering the Art of Humor in Public Speaking appeared first on Culpwrit.

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Publicity 66

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. At the forefront of this shift is Artificial Intelligence (AI), revolutionizing AI tools for ESG reporting and making it more transparent and efficient. AI is benefiting both investors and companies by helping to collect, analyze and report ESG data.

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Tools Report Energy Case Study 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Medianet Australia

DECEMBER 20, 2023

Can you tell me a bit about your initial experience in the media industry and what brought you to the media industry in Australia? Before moving to Australia, I worked for a regulatory news organisation called MLex in Brussels. I reported on EU energy and climate policy and got to report on the Paris climate talks in 2015, which was a highlight! In the time I had worked at MLex at that point, we'd gone from a fast-growing startup to being part of global legal publisher LexisNexis and we'd added

Report 52

Report Interviews Energy Policies 52

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. Here we go: Quicklinks Various Formulas for Personal Branding The Power of Actionable Advice The Formula for Personal Branding “Top 50 Over 50” Next Step—Actionable Content PR Resource: More PR Theories PR Resource: The Rebel Yell PR Resource: The Follower Contract Various Formulas for Personal Bran

Brand 52

Brand Branding eBook Resources 52

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. Here we go: Quicklinks Various Formulas for Personal Branding The Power of Actionable Advice My Personal Branding Formula “Top 50 Over 50” Next Step—Actionable Content PR Resource: More PR Theories Various Formulas for Personal Branding There are plenty of suggested formulas for personal branding: Jenni

Brand 52

Brand Branding eBook Resources 52