Agility PR Solutions

JULY 26, 2023

Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for your brand—not to mention potential links to your […] The post 5 steps to mastering the art of small business press release distribution appeared first on Agility PR Solutions.

Small Business 147

Small Business Report Brand Branding 147

Prowly

JULY 26, 2023

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Media 104

Wadds Inc.

JULY 26, 2023

I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions. My original thesis was that public relations practice had been elevated in management during the COVID-19 pandemic and that the situation might provide insight into the future development of practice. Asserting the value of public relations to management and improving the diversity and quality of practice has become the driving obsession of my career.

Publicity 98

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Agility PR Solutions

JULY 26, 2023

Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already reached over 100 million users, thanks to its connection with Instagram, which allows users […] The post Is Threads the next big thing—and should your brand be there?

Brand 78

Brand Branding Instagram Community 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Reputation Us

JULY 26, 2023

The two firms’ proven reputation management services include ESG, DEI, and corporate responsibility strategies Blue Ocean Global Technology, a New York-based digital reputation management firm, and ReputationUs (RepUs) , a Louisville-based reputation enhancement and crisis mitigation firm, have officially partnered to offer global companies a combined suite of digital and traditional services.

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Reputation Technology Crisis Corporate 78

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. It actively embraces and celebrates the unique experiences and identities of various communities. Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community.

Brand 78

Brand Branding Marketing Community 78

Agility PR Solutions

JULY 26, 2023

Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical moments, milestones and barriers in a diverse creator’s professional trajectory—revealing an industry with a significant DEI disconnect.

Industry 78

Industry Marketing Publicity 78

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We are not financial advisors and this post is not a substitute for professional counsel. 1.

Financial 85

Financial Insurance Insurance Training 85

HMA Public Relations

JULY 26, 2023

Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!

Marketing 86

Marketing Study Blogging Travel 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stuart Bruce

JULY 26, 2023

Whenever a company is in the news because of a crisis there is always an army of armchair experts offering their take on what it’s …

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Crisis Company Crisis Communications Communications 78

OnePitch

JULY 26, 2023

This pitch landed a company's president a thought leadership opportunity in Post and Courier for commentary on the current "migration" of residents to the Carolinas.

Pitching 78

Pitching How To Leadership Company 78

Mark My Words

JULY 26, 2023

Sky News However, celebrity PR and brand expert Mark Borkowski is not so sure. “Certainly the result has put a lot of the sort of noise that’s surrounded this case behind him,” he said. “The question is, does this verdict allow Kevin Spacey to be Kevin Spacey? To be that iconic actor who has oodles of talent to regain his position as one of the A-listers of Hollywood?

Insurance 60

Insurance Insurance Interviews Corporate 60

Frederik Vincx

JULY 26, 2023

Highlights Co-created a strategic content plan to boost customer co-creation. Developed a structured approach for rapid business model validation. Identified viable business models using insights from past experiments. Background CultuurConnect is an organization that spearheads digital innovation in art and culture. They support Flemish municipalities with the digital challenges of their public libraries, culture and community centers.

Community 60

Community Consumer Strategy Publicity 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

JULY 26, 2023

Guardian The double Oscar-winner may now be considering a return to the silver screen, assuming no blemish remains on his name. But the PR expert Mark Borkowski said Spacey, 64, would struggle to secure big Hollywood roles despite his acquittal. “As an actor, he is an extraordinary talent. I remember seeing him in Richard III and I couldn’t really believe his physical prowess and his skill.

Corporate 60

Corporate Social Media Publicity Media 60

Katie Paine's Measurement Blog

JULY 26, 2023

The Measurement Academy Membership includes: Access to all our premium content Our entire academic research library Selected guides and eBooks A 15% discount to Measurement Base Camp

Measurement 52

Measurement Education eBook 52

Maxim Behar

JULY 26, 2023

Host: Hello, I am talking with the manager, journalist, diplomat, PR, and media expert Maxim Behar. Maxim, hi, welcome to your office, thanks for your hospitality. Maxim: Hi, it's my pleasure. Host: I listed a lot of things; did I miss anything? Maxim: No. I'm a man who does his job and nothing more. Host: Of all these things over the years, what has made you the happiest, most inspired and fulfilled?

Training 52

Training Newspapers Meeting Hotels 52

Medianet Australia

JULY 26, 2023

Jo Knox is the Owner and Editor of both ShortList and HR Daily. Both sites are Australian recruitment resources. Medianet sat down with Jo to discuss her pathway into this niche media space and the ups and downs of the HR media industry.

Interviews 52

Interviews Resources Industry Media 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Katie Paine's Measurement Blog

JULY 26, 2023

The impact of AI on PR is significant and far-reaching, transforming the way PR professionals strategize, execute campaigns, and engage with audiences. Our virtual Summit is jam-packed with case studies presented by PR practitioners with experience in AI. They will discuss the challenges and opportunities of using AI in PR and marketing, as well as the strategies and tactics that have been successful in their own experience.

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Case Study Analysis Trends Conference 52