Thu.Sep 07, 2023

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How to Make Your Agency Profitable

The Resolution Blog

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.

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Onclusive Clips – Vlog Episode #3

Onclusive

The Future of AI for the PR & Communications Industry As technology advances, so do the opportunities it presents. One such game-changer is Artificial Intelligence (AI), which has ushered in a new era for the comms and PR profession. In this episode we examine: The opportunities and pitfalls that AI is bringing to the PR & Comms industry. What challenges generative AI has created for PR pros that need to monitor and generate content.

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3 ways you can transform your employees into digital PR ambassadors

Agility PR Solutions

A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a digital PR ambassador, but in today’s digital world, it is also crucial for other business […] The post 3 ways you can transform your employees into digital PR ambassadors appeared first on Agility PR Solutions.

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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

Register now for ICON 2023, which features compelling thought leaders, breakout sessions and multiple networking opportunities. The Saver Rate ends on Sept. 8. Michele Norris, an award-winning journalist, emboldens audiences through candid discussions about race, culture and communication in America. With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entr

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Sports marketers take to the field

Steve Barrett on PR

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines

Agility PR Solutions

On August 28, The U.S. Department of Transportation posted the following: “WASHINGTON – The U.S. Department of Transportation (DOT) today fined American Airlines $4.1 million for violating federal statutes and the Department’s rule prohibiting tarmac delays of three hours or more on domestic flights without providing passengers an opportunity to deplane.

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The future of public relations in Europe – European Communication Monitor 2023

Stuart Bruce

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Tomorrow’s C-suite: New research sizes up AI-driven leadership in the future—new exec titles will include the Chief AI Officer

Agility PR Solutions

As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the pivotal role of AI-driven leadership in the evolving world of business. The most compelling […] The post Tomorrow’s C-suite: New research sizes up AI-driven leadership in the future—new exec titles will include the Chief

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Is There a Right Way to Collaborate?

HMA Public Relations

Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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This Week in PR Ethics (9/7/23): AI Disinformation and the Evolution of Stakeholder Capitalism

Ethical Voices

Now that college is back in session, it is time for me to restart This Week in PR Ethics, a look at the most interesting, important and quirky communication ethics stories of the week. Since I haven’t done one in a while, I get to be elastic when using the term “week” this week. AI disinformation is cheaper than ever – I read this article over the weekend and it shows how cheaply and quickly a disinformation initiative can be created.

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The Power of Earned Media: What You Need to Know

Bianchi Biz Blog

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

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The morning after the success

Maxim Behar

I know a lot of people who forget where they started from as soon as they make some more money. Others forget what they have studied and get blinded by their new avocation. The third option is the most popular - the dream of buying a house or a nice car outweighs the professional satisfaction, and you consider that a sufficient proof of wellbeing. However, this is far from the reality.

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