Cision
APRIL 1, 2016
You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. They always come back. Actually, they never leave. This time the proposed change is a non-chronological timeline.
Shift Communications
APRIL 1, 2016
FOR IMMEDIATE RELEASE. April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee.
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The Stalwart Blog
APRIL 1, 2016
For those of you that might not know — I’m a basketball nut. More importantly, I’m a diehard Los Angeles Lakers fan. . It’s been a tough year for my Lakers, so far we’ve posted a franchise worst 16-59 record, our beloved leader Kobe Bryant is limping off into the sunset and our prized collection of young talent has all but sputtered on the court. It seemed like things couldn’t get any worse, until they did… .
PRSay
APRIL 1, 2016
Letters are a big deal, right? Whether school letters, Greek letters, professional letters, they become symbols that deliver a sense of pride, a sense of belonging. In high school, wearing your letters was laying claim to your friends, your teachers, often your teenage world. The same was true in college, where letters bearing the names […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Steve Barrett on PR
APRIL 1, 2016
As the elite of the CCO profession prepares to gather in New York City for the Arthur W. Page Society Spring Seminar, the time has come to move the agenda beyond academic debates into real actions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
APRIL 1, 2016
The history of steel is the history of the British industrial revolution. Tuesday evening –which saw the decision by Tata to close all of its steelworks in the UK, consigning the production of the metal to potential oblivion- either marks a new chapter or is a concluding footnote. Niall Ferguson once used the term Killer App to describe the fundamental parts that make up his brand of civilisation.
Norton's Notes
APRIL 1, 2016
I came across this clip on YouTube on a brilliant social media campaign by Audi in Sweden. The campaign was created to highlight the the power of its quattro four-wheel drive system. The team created a competition where they challenged Instagram users to capture the most unexplored place in Sweden, where the closest Instagram photo is miles away. The campaign used the hashtag #CatchTheUnseen and utilised its Twitter channel @AudiSweden.
Waxing UnLyrical
APRIL 1, 2016
If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Everyone and their brother is jumping on that bandwagon. While the discipline is still in its early stages, it’s attracting a lot of attention because of how desperate – honestly, there’s no other word – marketers are to reach audiences that are getting increasingly turned off by (wait for it) marketing.
Beyond PR
APRIL 1, 2016
Who would have thought that having fun could be so important? Plenty of research and studies now show that a child’s playtime is crucial to their development. Although playtime seems like a simple concept, it often doesn’t make it onto the priority list in this era of hustle and bustle. A busy schedule is not the only impediment, though. Limited resources for families facing poverty lead to less playtime for children, as does minimal knowledge of its importance.
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Reputation Us
APRIL 1, 2016
If there was ever a paring that could go amazingly well or tragically awful it’s April Fools Day and marketing. Today, is when you find out who your gullible friends are *and* who takes pranking too far. As a joke, I shared this with my Facebook crowd: But I’m not marketing – even for Lego, which I do actually love and that’s what helps a joke… how believable the tall tale is.
ImPRessions - Crenshaw Communications
APRIL 1, 2016
Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. But during this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with Wisconsin radio personality Charlie Sykes , CNN’s Anderson Cooper, and MSNBC’s Chris Matthews in the past few days, and each was like a min
David PR Group
APRIL 1, 2016
Founded in 2004, the online review site, Yelp, often confounds business owners. It is, without question, one of the dominant review sites and one that often outperforms company websites on search results. What that means is that a search for a particular restaurant on a search engine, for example, could pull up a Yelp listing ahead of the restaurant’s actual site.
Mora Communications
APRIL 1, 2016
I’ve worked on a Presidential campaign and know it can be a tough slough, but I’ve been watching in amazement as the Republican Party has not only discarded but shredded the standard PR and media relations playbook. Yes, I know, as the saying goes, politics is a blood sport. The 1776 campaign between Adams and Jefferson, was not a pretty sight. Jefferson’s camp accused President Adams of having a “hideous hermaphroditical character, which has neither the force and firmness of a man,
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mora Communications
APRIL 1, 2016
I’ve worked on a Presidential campaign and know it can be a tough slough, but I’ve been watching in amazement as the Republican Party has not only discarded but shredded the standard PR and media relations playbook. Yes, I know, as the saying goes, politics is a blood sport. The 1776 campaign between Adams and Jefferson, was not a pretty sight. Jefferson’s camp accused President Adams of having a “hideous hermaphroditical character, which has neither the force and firmness of a man,
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