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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323
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Strategies for collaborating with marketing

Onclusive

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195
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The Top 10 PR Strategies for B2B

Doctor Spin

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation. Reputation plays a huge role in public relations for B2B. Thought Leadership. Learn more about the thought leadership PR strategy. Better customer relationships.

B2B 52
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The Top 10 PR Strategies for Small Businesses

Doctor Spin

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. ReputationReputation plays a huge role in public relations for small businesses. Learn more about thought leadership. Provide them with resources if needed.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Long-form written material allows an executive more scope to display expertise that an occasional news quote or social post cannot.

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5 powerful trends in PR

Presspage

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop.

Marketing 251