Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

OCTOBER 9, 2018

Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We know that if an email subscriber takes three or more actions with CMI —subscription, webinar sign-up, ebook download, etc—that they’re ten times more likely to attend CMWorld.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work. Producing an eBook on B2B marketing and PR. I might have been a computer programmer.

Communications 50

Communications Marketing Internal International 50

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Presspage

AUGUST 15, 2017

thought leadership. the importance of measurability. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. contributors.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

JANUARY 16, 2015

To celebrate, we’re having an extra-special Twitter chat in February with the woman who helped me kick things off all those years ago… yes, the queen of measurement herself, Ms. We launched our very first ebook in January. We launched our very first ebook in January. Katie Paine. 3 (Tuesday), 12-1 pm ET.

Web 40

Web Leadership eBook Infographics 40

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Cision

AUGUST 26, 2015

Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). We’d each penned a chapter. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I measure my productivity and outputs in many different ways. It's like most things these days I'm in permanent beta mode, measuring and optimising as I go along. #23: No, there was no shining light moment for me.

Writing 114

Writing Social Media SEO Blogging 114

ISEBOX

MARCH 3, 2016

The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. To set the stage for the launch of Cision’s content marketing suite, Heidi’s team dedicated extensive time and effort to creating a cornerstone ebook: “Power Your Story: Content Marketing Essentials for PR.”.

eBook 70

eBook Viral Conference Content Marketing 70

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120