PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? David Meerman Scott (DMS): Yes, the definition has changed.

Television 40

Television Corporate Infographics Radio 40

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

PR in High Definition

AUGUST 25, 2017

Something simple like a photograph works, or even an infographic. Whilst they may have lost their media clout, infographics still hold a very important role on social media, and having one that can be cut into bitesize chunks can create good content for your channels to influence sharing.

How To 54

How To Media Infographics LinkedIn 54

PR Conversations

OCTOBER 20, 2015

I definitely think that “subtracts” from what we do. Definitely. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

Conference 40

Conference Meeting Case Study Film 40

PR for Anyone

OCTOBER 27, 2021

Post an infographic (check out www.Fiverr.com to have on easily made). Interview a customer. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Repost something that went well last year. Ask your audience a multiple-choice question. Highlight a customer of the month.

Real Estate 227

Real Estate How To Infographics Video 227

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. I interviewed all the people who would be stakeholders in our work,” she told us. “I I said, ‘What do you want to get out of what we do?’

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Every marketer’s definition of content marketing may be a bit different, but all lead to the same goal. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. In an interview with CoverageBook , ING Communications Director Johan Van Der Zanden shares more about ING’s journey to becoming agile.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

MAY 11, 2015

While I think effective PR definitely depends more on traditional relationships, people are looking for quicker and more innovative ways to connect. Full disclosure: I avoid e-stalking at all costs but I definitely do my homework. Five years ago, when I was really getting my feet wet in PR, we relied on calling and emailing reporters.

Reddit 120

Reddit Social Media Pitching Comparison 120

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. If a writer in the MSM were to write a single definitive feature story and then spend the next few weeks writing short blog posts about the same story, well, they’d be accused of being derivative.

Content Marketing 111

Content Marketing Marketing Media SEO 111