Shift Communications

FEBRUARY 20, 2019

The current media landscape lends itself to lucrative opportunities on a global scale. The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Trends on Social Media. Trends on Social Media. Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at social media. Vice President, Marketing Technology.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. Instinct would say yes, but we cannot run a marketing department on instinct alone. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

SEPTEMBER 12, 2017

As such, if our data is corrupted, filled with junk, or flat-out wrong, our predictions will simply magnify these errors. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies.

Analytics 92

Analytics Software Data System 92

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The Solution. How can all of this be measured and analyzed? SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence. Which future will you be part of?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94