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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Senior Marketing Manager, Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

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Warren Buffet Underscores the Value of Reputation

Sword and the Script

The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991. Financier, PR man, crisis manager – and pitch man – this guy can do it all. PR crisis communications leadership PR strategy warren buffett'

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.

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What is Predictive Media Intelligence?

NewsWhip

Predictive Crisis Management . We combine and provide relevant discussion across social media, so any story’s arc can be seen alongside the latest Reddit discussion about it, the hottest YouTube takes, and the most engaged Twitter commentary. What is Predictive Crisis Management? . Predictive Alerts.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

He is left trying to write down individual tweets, which is both humorous and pathetic. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

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Benefits of Working with Influencers on Social Media

Critical Mention

Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.