Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The 10 Most Common Ways Comms Pros are Measuring PR.

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Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

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Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

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MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. An expert spokesperson.

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Konnect Agency

APRIL 26, 2023

That’s where curated mailers come in – they’re like the red-carpet events of the marketing world, offering a glamorous and exciting way to promote your product. If you want your product or brand to make a big impact, your mailer needs to be just as memorable.

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Agency Marketing Creativity Consumer 52

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. But there are other elements that have to deal with influencers, events, and marketing to children. It’s a new product launch, that’s exciting. The task needs to be across all departments. And the marketing team is working on it.

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Ethics Product Launch Corporate Consumer 52

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Targeted email invites for demos or interviews are another place to promote your press kit link. Owned Media Oasis.

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Trade Shows Marketing How To Real Estate 40

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. 11 Steps to Effectively Managing a PR Crisis.

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Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Implement customer feedback into product or service development.

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Trends YouTube Video Social Media 105

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Tap into Current events. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

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