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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

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How to Ace a Last-Minute Media Interview

Cision

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Check out this infographic for a helpful checklist! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Stop fretting. Want more great tips to become a star interviewer?

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Top of funnel is the land of brand awareness and affinity. You want to grab your target audience’s attention and hold it.

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12 News Release Alternatives

Bad Pitch Blog

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? Send the photo with just the cutline and save everyone some time and energy of an accompanying release.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.