Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Track competitors.

Media 120

Media Social Media Community Measurement 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Readwrite ( @RWW ): Insightful views on the latest tech trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ).

Consumer 120

Consumer Video Customer Service Twitter 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. Strategize AI: Access processes, best practices, tools, templates and resources. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Landis PR

MARCH 14, 2022

After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty and build relationships with your customer base, develop a social strategy that authentically conveys your brand’s values and impact.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

AUGUST 6, 2019

Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences.

Marketing 40

Marketing How To Customer Service Groups 40

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. Strategize AI: Access processes, best practices, tools, templates and resources. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? That’s fantastic!” “We Chris Lynch: Yeah, that’s right.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Try to identify any trends in the comments. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Measuring Media Kit Success. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

JANUARY 22, 2019

A good talk trigger example is Amazon’s customer service. While some may argue good customer service is hard to find, Amazon contradicts this modern stereotype. If a customer experiences an issue with their order, whether it be damaged, incorrect, lost, etc., Amazon customer service will have your back.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Prohibition

DECEMBER 17, 2021

Be flexible and creative. A crisis communications plan is more important than ever to prevent your company from becoming a trending topic because of something that’s not true. Your organisation’s consistent message must be conveyed accurately and succinctly through a spokesperson. This individual needs to: Be well trained.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

APRIL 18, 2016

Facebook is giving Page admins the opportunity to turn off Messenger for periods of time to let customers know when you can respond and when you can’t. What could be more customer service-y than an unsolicited autoresponse? This makes resource allocation to social care much easier to manage and possibly more economical.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The application of data in public relations isn’t a new trend. 5 Listening to conversations. 8 Performance public relations.

Publicity 164

Publicity Ethics Data Community 164