Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: XYZ Corporation Shares the Very Best Family Travel Destinations of the Summer and Tips for Traveling with Children.

Writing 40

Writing Wireless How To Travel 40

Communications Conversations

NOVEMBER 12, 2014

And, does it even make sense as a viable marketing approach? I mean, those are all Fortune 500 companies with massive marketing budgets. Who wants to get their news from a wireless service provider? And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. Disagree with me?

Journalism 140

Journalism Company Brand Branding 140

ZudePR

JULY 27, 2016

From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. Who wants to read about what you’re going to do “going forward” or the “thrill” (nay “delight” ) of some corporate semi-bauble. These are not examples of clever marketing (albeit marketing, in each case, has played an important part in their success).

Google 60

Google Wireless Digital PR Meeting 60

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Bad Pitch Blog

JULY 11, 2009

Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. I understand the concept of name recognition as well as the next marketer.

Wireless 40

Wireless Groups Newspapers Company 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way.

Wireless 74

Wireless Twitter Writing Measurement 74

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Radio has many more uses today. style vs substance.

Ethics 52

Ethics Communications Print Television 52