ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. This is where PR excels. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. Just ask Qualcomm Wireless Reach.

Wireless 150

Wireless Analytics Data Trends 150

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. We believe consumers should control who has access to their data, and we’re actively fighting for that right.

Marketing 79

Marketing Data Wireless Industry 79

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: The Ten Best Places to Eat for Less Than Ten Dollars in Los Angeles According to XYZ Corporation.

Writing 40

Writing Wireless How To Travel 40

Communications Conversations

NOVEMBER 12, 2014

And, does it even make sense as a viable marketing approach? I mean, those are all Fortune 500 companies with massive marketing budgets. I realize, to an extent, that since so many stories are shared and consumed on social these days that the source is often minimized, but to say the source doesn’t matter.

Journalism 140

Journalism Company Brand Branding 140

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79