Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are also likely to fall into the “underemployed” segment, as they are just starting their careers and working life; this group is also less likely to vote. Watch TV and movies that will spark conversations.

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. That simply wasn’t feasible a decade ago.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. In other words, RBC had a huge opportunity to educate and entertain consumers before promoting its products. “We

Strategy 112

Strategy How To Content Marketing Analysis 112

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

MaccaPR

OCTOBER 2, 2014

In other words, a video titled “New Ways To Shoot Photos Underwater During Your Vacation” will get more consumer engagement than one titled, “Acme’s Cutting Edge MX-2000 Camera.” Website links given aren’t live, so consumers can’t easily click through. Souce: Gibson Guitar YouTube ).

YouTube 54

YouTube Video Web SEO 54

PRSay

OCTOBER 27, 2017

This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. Rounding out the discussion, Torres ended with one of his most important leadership philosophies — it’s important to force failure. And for communicators, the opportunity to credibly engage is boundless.

Leadership 114

Leadership Communications Hotels Tourism 114

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: They are not only difficult to avoid they can consume significant time. If the muse isn't striking me, I go to a coffee shop, or a hotel, or a sports centre, and sometimes home. He is also President of the CIPR.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Think Google Hotels, Flights, weather, etc.).

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174