Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. Still, consumers who use smartphones, for example, see them in the same way — like smartphones. This is why corporate propaganda is virtually impossible today.

Corporate 59

Corporate Advertising Advertising Government 59

PRSay

OCTOBER 27, 2017

This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news. Claire Kudlata joined the communications team at IHG following her graduation from the University of South Carolina with a degree in public relations and a minor in hotel, restaurant and tourism management.

Leadership 113

Leadership Communications Hotels Tourism 113

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Hotel Chain Drinks From the Fountain of Youth. European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes. The group was reacting to what they see as “corporate coffee creep” and its impact on their business.

Brand 136

Brand Branding Local Hotels 136

Communications Conversations

JANUARY 10, 2023

2 – Monica Gratzker, Post Consumer Brands. Interesting mix of agency (Mono, Colle McVoy) and corporate experience (Thomson Reuters, DQ, Life Time), curious to hear what life’s like at TR these days. 12 – Quinn Anderson, Radisson Hotel Group. Thomas this semester. 9 – Alyssa Abilo, Thomson Reuters.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. What was her corporate communications team thinking? Top execs were accused of spending millions on parties, hotels and travel. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Solo PR Pro

SEPTEMBER 21, 2021

“When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Maxim Behar

NOVEMBER 15, 2023

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. There is a law that no one is allowed to have a hotel higher than two stories.

Hotels 64

Hotels Newspapers Journalism Ethics 64

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Hilton Hotel & Resorts’ "Vacationitis" PR Campaign. Delta Airlines’ Video Outtakes.

Travel 89

Travel Airlines Hotels Marketing 89

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Customer service reps should be incentivized not by the volume of complaints they handle, getting customers off the phone quickly and efficiently, but by the number of complaints they actually resolve to the satisfaction of consumers. Any parent can understand the trauma that results when a favorite toy is lost.

Reputation 130

Reputation Viral Employee Customer Service 130

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Think Google Hotels, Flights, weather, etc.).

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

MAY 24, 2018

Maybe it’s watching a movie on the plane, working out at the hotel or taking a stroll around the town your visiting. I recently wrote about the importance of agency experience on the corporate side. While a corporate job may have more linear focus, the understanding of the various aspects of PR and marketing will serve you well. .

Agriculture 60

Agriculture Travel Agency Industry 60

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Are they well trained?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48