ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Along with keynote speaking or workshop participation, paneling is one of the best ways to make the most out of industry conferences and trade shows.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR confers third-party endorsement. Both profitability and reputation ride on the decisions of B2B buyers. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. And solid reputation management creates a litany of benefits.

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. From a reputation standpoint, such moves are more widely understood when those impacted have enough time to react. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. Look for industry conferences, trade shows and associations. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 63

Small Business How To Writing Conference 63

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Marketers need to be ready to pivot their businesses (and there messaging) when as the COVID cocoon comes to an end.”. Wendy Zajack | Georgetown University. Virtual is here to stay.

Marketing 174

Marketing Employee Content Marketing Training 174

Polaris

AUGUST 28, 2014

Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. As the speaker at an event, you’re also perceived as a subject-matter expert, which can enhance your reputation and visibility. Who do you want to do business with? 3: Repurpose your content.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Landis PR

JANUARY 3, 2022

This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52