ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S., Try our services. 542 from the U.K.

Survey 171

Survey Media Relations Pitching Media 171

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Livestreaming product launches. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). For many brands, video is still a big production affair.

Brand 60

Brand Branding Product Launch Video 60

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. It may be time to consider press releases.

SEO 52

SEO Engineering Web Trade Shows 52

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. But, these examples we’re seeing so far are largely brand/marketing-type executions. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? City and convention scenery.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. A company anniversary, for example, can be a slam-dunk for industry press. The team felt such an event would not show the device in its best light and could potentially backfire.

Airlines 120

Airlines Exercises Fashion Print 120