Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 164

Social Media Publicity Media Journalism 164

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.

Twitter 195

Twitter Consumer Community Strategy 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this!

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

Social Media 167

Social Media Trends Strategy Media 167

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 122

B2B Social Media Marketing Media 122

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

PR Fuel

AUGUST 13, 2023

Social media is a must for businesses of all sizes. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities. If you’re not used to creating social media. Read More

Social Media 75

Social Media Media Instagram How To 75

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

Social Media 97

Social Media Media Instagram Strategy 97

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers.

Social Media 88

Social Media Strategy Publicity Media 88

Agility PR Solutions

NOVEMBER 13, 2018

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

Social Media 117

Social Media Consumer Brand Branding 117

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. 6 of 17–that’s not a great rate.

Customer Service 205

Customer Service Social Media Marketing Media 205

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

SEPTEMBER 13, 2022

Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. And social media has given influencers the clout and the platform to promote products. Most consumers doubt they use the products they promote appeared first on Agility PR Solutions.

Consumer 154

Consumer Social Media Company Marketing 154

5W PR

DECEMBER 7, 2022

Companies have access to a number of tools and platforms that they can use to make their work much easier to do. There are different ways that companies can incorporate these types of tools and platforms into their workflows, and it mainly depends on what the company wants to achieve. Social media platforms.

Social Media 78

Social Media Media Tools Content Marketing 78

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Social media opens new doors.

Social Media 98

Social Media Media LinkedIn Engineering 98

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Agility PR Solutions

OCTOBER 26, 2021

In a wildly divisive age, Americans fear that empathy is plummeting in business and society at large, and they blame news media, social media and politicians, among other factors. How consumers think companies should address sensitive topics appeared first on Agility PR Solutions.

Consumer 78

Consumer Company Social Media Communications 78

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. 6 of 17–that’s not a great rate.

Customer Service 158

Customer Service Social Media Marketing Media 158

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 86

Social Media Strategy How To Media 86

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. But, still a big move by a monster company who would easily be talking about any number of things right now. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Leverage Social Media. Sharing your messaging has never been easier than with social media campaigns.

Company 98

Company Communications Case Study Engineering 98

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Best for: Companies with a tight marketing budget.

B2B 137

B2B Company Survey Enterprise 137