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Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. But it was WeWork that packaged its offering as something new — coworking , tapping into the power of community. It held itself out as a technology company.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

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Why You Need a Top Crypto-Savvy PR Firm for Your Launch

Victorious PR

Cryptocurrencies are ever-growing as the market continues to expand rapidly. In fact, the market is predicted to surpass $6 trillion by 2025. Maybe you are a crypto startup or have created a new NFT or even blockchain technology. But, PR is essential to the mainstream adoption of blockchain technology.

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Are You Ready for the Metaverse?

PRSay

a technology company that had its initial public offering of stock in March, says it intends to build a human “co-experience” platform that will be shared among billions of users. The metaverse will go beyond videogames to also include virtual real estate, shopping, work spaces, comedy clubs, high schools, universities and much more.

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Navigating the Media: Public Relations Strategies for Crypto Companies

Victorious PR

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. By being proactive in your communication, you can control the narrative around your company and ensure that the news that is shared is accurate and positive.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Get Creative With WHO You Pitch. Let me give you an example.

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