Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. I am excited to see what Andrew’s next year will hold.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. In other words, the way a CEO finds your company is likely to vary widely than the intern. Talk to Us !

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B2B Trade Shows Survey Study 67

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are Trade Shows still a Good Place for PR Launches?

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Trade Shows B2B Conference Marketing 86

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

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B2B Media eBook Interviews 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

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Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. That’s six people B2B companies have to convince to successfully sell a solution. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”.

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B2B Trade Shows Survey Study 100

The Hoffman Agency

MARCH 6, 2024

A prime example would be the importance of supporting women from BIPOC communities in the U.S. to enter leadership roles. Companies in the West should absolutely be prioritizing this as a key issue. Enough talk — it’s time for action For every grandstander, there’s a company who shows genuine care and compassion.

Handbook 36

Handbook Trade Shows Employee Local 36

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Look for industry conferences, trade shows and associations. Even an hour invested in this task is beneficial. One benefit of reaching out to influencers is their already-established audience.

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Publicity Trade Shows Google Twitter 100

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Today, you do not have to be a large company with multiple offices to be national or even international. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Stacey Miller | Auto Care Association. Back to basics. “We We are going to get back to basics.

Marketing 174

Marketing Employee Content Marketing Training 174