PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Factors that influence corporate reputation are more complex and varied today than even five years ago. For their part, investors ranked social purpose as their second most important factor.

Reputation 162

Reputation Corporate Report Employee 162

Agility PR Solutions

APRIL 28, 2024

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

Financial 108

Financial Reputation Corporate Brand 108

Landis PR

JUNE 10, 2024

This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. Photo courtesy of Pixabay With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing.

Communications 59

Communications Corporate Consumer Training 59

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. It’s easier than you think to inadvertently say something with discriminatory undertones.

Corporate 88

Corporate Real Estate Communications Marketing 88

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 150

Employee Communications Storytelling Corporate 150

Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

Stern + Associates

MAY 22, 2024

At least as much as consumer-focused or B2B businesses, nonprofit organizations often face tough and ever-evolving demands and competition. That requires a proactive marketing and communications strategy to promote your brand and visibility. The most successful companies are strategic with the way they communicate.

Nonprofit 82

Nonprofit Strategy Communications Conference 82

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

Reputation 78

Reputation Corporate Survey Employee 78

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Setting SMART communications goals aligned with business objectives. Setting SMART communications goals aligned with business objectives.

Communications 195

Communications Measurement Corporate Reputation 195

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 88

Communications Corporate Government Energy 88

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore., PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution.

Corporate 195

Corporate Reputation Consumer Video 195

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report. Competency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players.

Corporate 149

Corporate Policies Privacy Construction 149

Stern + Associates

APRIL 28, 2023

As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. Be authentic and transparent in communication around sustainability.

Communications 104

Communications Employee Corporate Strategy 104

Reputation Us

DECEMBER 15, 2023

As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024. Listening, learning and adjusting your communication style to speak the language of your audience, not just your company rhetoric, strengthens connections and trust.

Reputation 78

Reputation Corporate Real Estate Technology 78

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 119

Trends Communications Conference Leadership 119

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. Reactions – if people can use gifs to communicate their reaction to something then why can’t companies?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

ImPRessions - Crenshaw Communications

MARCH 7, 2018

An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. If Edward Bernays were working today, he’d need to grapple with our digital news cycle, consumer skepticism, and our collective craving for true engagement. A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

Government 209

Government Employee Insurance Insurance 209

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

PRSay

MARCH 23, 2022

Peterson discussed how communications professionals can evaluate the implications of Russia’s invasion for their organizations. For example, the American food corporation Cargill “said it was not going to end its operations in Russia because it doesn’t believe in using food as a weapon of war.”. Listen to this session here.

Communications 154

Communications Conference Crisis Corporate 154

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Crisis 218

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. ” Since 2000, several factors have driven a dramatic increase in corporate activism.

Report 87

Report Corporate Employee Policies 87

Axia PR

DECEMBER 10, 2022

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds.

Crisis Communications 62

Crisis Communications Communications Crisis Corporate 62

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We believe that communications is actually one of the most effective forms of marketing, and most pros will agree that PR “works.” The problem, historically, has been that you weren’t able prove it.

Industry 253

Industry Communications Measurement Technology 253