5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. A crisis can accelerate more rapidly and responses from your brand need to occur quickly.

Crisis 186

Crisis How To Brand Branding 186

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. But you can’t measure that if there’s no accident. Be clear on what impact you’re trying to achieve.

Chemicals 52

Chemicals Brand Branding Survey 52

Stephen Waddington

NOVEMBER 5, 2020

Native social listening using the search tools on social media platforms themselves is an alternative but arduous process. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach.

Google 124

Google Reddit Comparison Trends 124

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. I took it as an elective.” However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. Volunteering – you can put your PR skills to use for a good cause and earn CPD points by volunteering for the Media Trust, a minimum of 14 hours earns you 20 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. Internal communications. Crisis communications. Another agency I worked at ( Spotlight PR ) provided specialised services in media relations, industry PR (B2B), and marketing PR. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Things were different.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is the implementation of contingency plans even after putting proactive measures in place. Recovery crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies.

Radio 40

Radio Mobile Media Sports 40